What is Google Juice?


What is Google juice? These days, everyone is concerned about SEO, and it is good to start from the basics. Google Juice, in essence, is the value that Google gives to your site, for having a priceless link from a good site. The value adds up for each link, and you get better search rankings!

Google’s algorithm for ranking sites depends on several factors, some of which maybe unknown even to the experts. There is one thing that the experts agree – it is complex. Uniqueness of the content and the age of your domain/site are some of the key factors.

And one of the biggest factors, apart from original content, is the number of links to the site. When there is a higher number of links to the post, Google considers the site more authoritative, since more sites have linked to the source.

Googlebots will crawl and index your site more often if you have inbound links. Thus, without going into further details(which I have to save, for another post), let me tell Google Juice is invaluable to your success in optimisation for Google.


No wonder black-hat SEOs use automated software that make thousands of blogs on free platforms like BlogSpot, with backlinks to source!


  1. Thanks for sharing really useful article.it’s pretty informative most especially to those noobs people who wanted to learn about SEO.

  2. ya everybody is concerned about Google and SEO. it drives us all crazy. who doesn’t when it means popularity and could lead to generation of income. that’s why we always see an updated algorithm
    put forward by SE especially google. most changes are made to battle SE spamming and manipulation especially the one using automated software.

  3. You have explained it in a simply way… Good work

    Digging your Article…
    Publishing your Feed excerpt in other site like squidoo.com, blogger
    Social Bookmarking through ‘Onlywire’ helps you to get your new pages indexed by google faster..

    I do it regularily… because of..Google Juice…

  4. Tonnet, thanks! I am going through several templates a day, as I have to learn the different ways of code markup used in WordPress. Some day soon, I will have my own custom theme!

    Ashwini, seems you’re first-time here.Thanks for commenting. When links are provided in a post, as a reference, Google gives value. But isolated links(like those in the sidebar), though carrying some value, are not as good as the other one. Again, as I mentioned in the post, Google’s technology is not completely understood even by the experts!

  5. “When there is a higher number of links to the post, Google considers the site more authoritative, since more sites have linked to the source.”

    What about when a site exchanges links!
    Google is smart enough ..

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