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Barack Obama, who is the darling of geeks, youth and others, is making history by truly embracing technology. His campaign team bought presidential camapaign ads in online video games – the first ever.
The ads appear in games through Xbox Live. The gamers are targeted by location, to promote voting. Political analysts at Gartner said that the ads were targeting youth who were otherwise unlikely to see traditional advertising. Ads appear in games as banners or billboards with an image of Obama, and the URL VoteForChange.com
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