Newly redesigned Google Analytics interface unveiled
Google Analytics is one of the most popular, and preferred blog and site metrics tool, from Google.
The stat scripts have been excellent, and is the preferred choice of site stat tool for most. It has been so widely recognized that most bloggers recommend it as the best free stat service. I have seen quite a few number of recommendations for it, as a matter of fact.
However, the one perennial pain in the neck has been its sickening interface. It is quite script heavy, and does not rely on images, unlike other services. On slower connections, like the dial-up that I am working with, right now, it is quite slow - so slow that I don’t check it everyday.
We know Google well, and they know us customers and our growing demands only too well. It is this understanding that has made them the leader in most fields they enter(barring Google Video!).
Google Analytics is the combination of Urchin Software, known for its UrchinTracker, and Measure Map, both companies being acquisitions of Google in the recent past.
This time around, Google has redesigned the site totally. They claim improved loading times and feature set.
Like New Blogger, new users will get the new interface, but the existing users will get the improved UI only in the next few weeks. Sadly, I am in that group, and I can’t wait to see the improvement.
Claims and promises include greater visibility of important data, better appearance and intuitive navigation paths, thanks to the redesign. The summaries are in plain language, easier to understand. This will help particularly the non-techies and up-and-coming techies, who struggled with the older interface.
My thoughts
The interface, if everything else like Google, will nice and intuitive. However, I will not be convinced with all the fuzz generated. The only form of convincing is usage of it, to make sure that the promises are delivered.
