Review: Killer Domains[ebook], excellent resource for budding domainers

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Domaining is a complex art that requires constant vigilence, hard work, skill and some luck. Anyone who has tried to follow the dream and buy up expensive domains would know that it is no simple task.

To make the task of an aspiring domainer easier, Daniel Scocco, the blogger behind Daily Blog Tips, has released an ebook aptly titled “Killer Domains“. Priced at $17, with 30 pages of content and 25 pages of prefixes/suffixes for domain names, it is affordable (the advice in the book, if used properly, can bring you some solid income which offsets the price of the ebook, as I have done recently).

The content is presented with proper margins and padding (hence less width), which makes it readable (the reaseon for narrow newspapers in newspapers is the same too). Images are sprinkled liberally for visual relief in an otherwise text-heavy ebook.

Content has been organized into several chapters (which can be useful if you want to refer to it quickly):

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  1. Introduction (which contains the statistic that I mentioned above)
  2. The 7 Characteristics Of Good Domain Names
  3. The Process Of Researching Domain Names
  4. Keyword Research
  5. Prefixes And Suffixes
  6. Tools And Resources
  7. Registering And Managing Domain Names

Daniel is known in the blogosphere as a ruthlessly professional, efficient and sincere blogger, and it is fair to say that he does justice to his reputation with this ebook. He starts off the introduction page with an amazing statistic of the prices of some domains (which is also advised by Copyblogger).

He then proceeds to outline 7 key points to look for, while you are in the domaineering game. One thing that struck me immediately is that many of those points were outlined at his blog on various occasions. Regular, long-time readers of his blog (like me) would recall it immediately.

However, the content does not end there. To me, the best part of the ebook is the section(s) which contain advice on the ‘what’ and ‘how’ aspect of buying good domains. This is because common sense and some reading can ramp up your knowledge of what a good domain is, but knowing the right methods and tools requires a professional source of advice, like this ebook.

Domaining can be a treacherous ground because of the moolah involved in it. Cheating and fraud can come from multiple quarters, from the registrars themselves to tools that you use. Being an experienced domainer with a good portfolio of domains, Daniel also provides tips on protecting your domains and also decreasing chances of fraud.

Perhaps, the only complaints that I have is that he has not used a particularly impressive front page (which is only a minor deterrent) and also that he has not included links to external resources in the same topic.

On a personal side, I managed to grab a two-word domain, Blog Creativity for my new blog about blogging, SEO and WordPress. The tools used for researching the domain were mostly those mentioned in the ebook. The suffix used for ‘blog’ (initial keyword that I determined) was taken from the ebook’s large list of useful prefixes and suffixes.

Overall, Killer Domains is a very solid ebook that is worth the money, and then some. See Daniel’s Killer Domains launch page or buy Killer Domains ebook directly.

You can also read Darren’s review of Killer Domains at Problogger.

Discussion

  1. According to Professor William Lorenz’s generally accepted definition, “Domaineering” is the web-based marketing business of acquiring and monetizing Internet domain names through their use specifically as an advertising medium rather than primarily speculating on domains as intellectual property investments for resale as in domaining where generating advertising revenue is considered more of a bonus while awaiting a sale. In essence, the domain names function as virtual Internet billboards with generic domain names being highly valued for their revenue generating potential derived from attracting Internet traffic hits. Revenue is earned as potential customers view pay per click ( PPC ) ads or the Internet traffic attracted may be redirected to another website. Hence, the domain name itself is the revenue generating asset conveying information beyond just functioning as a typical web address. As the value here is intrinsically in the domain name as an information carrying vehicle and not in a website’s products or services, these domains are developed for advertising, ( i.e, “parked” ), and not into “conventional” websites. As with traditional advertising, domaineering is part art and part science. Often to be the most effective as an advertising tool, the domain names and their corresponding landing pages must be engineered or optimized to produce maximum revenue which may require considerable skill and keen knowledge of search engine optimization ( SEO ) practices, marketing psychology and an understanding of the target market audience, including demographics and buying habits. Domaineering generally utilizes a firm offering domain parking services to provide the sponsored “ad feed” of a word or phrase searched for thus creating a mini-directory populated largely by advertisers paying to promote their products and services under a relevant generic keyword domain. Occasionally content is added to develop a functional mini-website. Ethical domaineers contend that their product, i.e., “domain advertising”, is a bona fide offering of goods or services in and of itself which provides rights to and legitimate interests in the generic domains they use. This serves as a rebuttal or defense in addressing occasional spurious accusations of cybersquatting on trademarks. Domaineers and some of those who advertise online using generic keywords believe domaineering provides a useful, legal and legitimate Internet marketing service while opponents of domaineering decry the practice as increasing the ubiquitous commercialization of the world wide web. Domaineering aka “domain advertising” is practiced by both large organizations which may have registered hundreds or even thousands of domains to individual entrepreneurial minded domaineers who may only own one or a few.

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