Simple SEO tips to improve your blog's search rankings簡單的搜索引擎優化技巧,以改善您的博客的搜索排名

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Every blogger has heard of the term SEO.每個Blogger已經聽說過這個詞搜索引擎優化。 SEO blog category is among the fastest growing – you have to look no further than the number of authority blogs that cover the topic extensively. SEO博客類是增長最快的-你看沒有進一步的人數比博客的權威,涵蓋廣泛的議題。 Having some SEO knowledge is essential for every blogger to improve his luck with search engines.有一些搜索引擎優化知識是每一個blogger為了改善自己的運氣與搜索引擎。 More organic traffic is important for blogs, especially those monetized by pay-per-click schemes.更有機的交通是非常重要的博客,特別是貨幣化的付費點擊計劃。

SEO has two sides – things you do to your blog theme, and things you observe while writing(which are rather difficult to change, when there are several posts).搜索引擎優化有兩個方面-那些你到您的博客的主題,你看到的東西,而寫(這是比較難以改變,當有幾個職位)。 Things to observe while writing are rather tedious, like checking the keyword density, duplicate content, optimizing titles etc. On the other hand, things to do on your theme are easier, and they need to be done only once(unlike while writing).觀察事物,而寫作是相當繁瑣,像關鍵字密度檢查,重複的內容,優化標題等另一方面,要做的事情上你的主題更容易,他們需要做的只有一次(不像在寫)。 Below, you will find some easy tips to improve your blog's SEO, by meddling with your theme files(this post assumes that you have a basic understanding of the WordPress templating system, else refer to下面,你會發現一些簡單的技巧,提高您博客的搜索引擎優化,通過插手貴會的主題文件(這個職位假設你有一個基本的了解WordPress的模板系統,否則請參閱 help files幫助文件 ). )。

  • Optimize your titles : The title is the single most important tag in your page. 優化您的標題 :標題是最重要的標籤在您的網頁。 Make sure that you use them wisely.確保您明智地使用它們。 WordPress uses the same sentence for heading and title tags. WordPress使用相同的句子的標題和標題標記。 For better appeal to search engine traffic, use為了更好地吸引搜索引擎的流量,使用 All In One SEO所有在一個搜索引擎優化 plugin to rewrite your titles, such that the title is eye-catching.插件重寫您的圖書,這樣的標題是醒目。
  • Optimize your headers : The post-title tag (usually <h2> ) is important. 優化您的標題 :後的標題標記(通常<h2>是重要的。 Make sure that you put keywords in your header.請確保你把你的頭關鍵字。 Also, change the header tag to h1 in single pages (this is debated).另外,更改頭標記h1單頁(這是辯論)。
  • Change your blog title : Most themes use h1 for blog titles, while relegating post titles to h2 . 更改您的博客標題 :大多數主題的使用h1的博客名稱,同時將職銜,以h2 From an SEO view, this is suicidal.從搜索引擎優化認為,這是自殺。

    You should put your most important header in h1 .你應該把你最重要的頭在h1

    Now, ask yourselves: is your blog title more important than your post title?現在,問自己:是您的博客的標題比你更重要的職位? No. So, make sure that you use h3/h4 tag for header.第因此,請確保您使用h3/h4標記的頭。 Changing the tag is easy – just replace the tags in the theme files.更改標記很容易-只需更換標籤的主題文件。 Open up style.css and replace the h1 with h3/h4 (you are on your own with this, so do this only if you really know what you're doing).打開style.css和更換h1h3/h4您是在你自己的這一點,所以才這樣做,如果你真的知道自己在做什麼)。

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  • Use h4/h5 tags : Use h4/h5 tags as sub-headings, and use them to demarcate the different parts of your post. 使用h4/h5關鍵字 :使用h4/h5標籤,小標題,並利用它們來劃分不同地區的帖子。 Use CSS to beautify them.使用CSS來美化他們。
  • Change the sidebar headings : Most themes use h2 for sidebar headings. 更改側邊欄標題 :大多數主題的使用h2的側欄標題。 This is another of those weak-points of the default templating system.這是另一種的薄弱點默認的模板系統。 Change the sidebar headings to h4/h5 .更改補充工具欄標題來h4/h5

    If you use widgeting system, this is a bit complicated.如果您使用widgeting制度,這是一個有點複雜。 You may have to use functions.php to overwrite the default widget system.您可能必須使用functions.php覆蓋系統默認的部件。

  • Modify title format : The default title format for WordPress is Blog name ? 修改標題格式 :默認的標題格式WordPress是博客名字? Post name . 郵政的名稱 Modify this to Post name ?這是修改後的名字? Blog name for better results. 博客名稱更好的結果。 Replace your title tag with this code(this is what I use):替換您的標題標記代碼(這是我使用):
    <title>
    <?php if ( is_paged() ) : ?><?php $paged = '— Page '.$paged; ?><?php endif; ?>
    <?php if ( is_404() ) : ?>Page Not Found — <?php bloginfo('name'); ?>
    <?php elseif ( is_home() && !is_paged() ) : ?><?php bloginfo('name'); ?>
    <?php elseif ( is_search() ) : ?>Search Result : <?php echo wp_specialchars(stripslashes($_GET['s']), true); ?> <?php echo $paged; ?>
    <?php elseif ( is_attachment() ) : ?>Attachment : <?php echo trim(wp_title('—', false)); ?>
    <?php elseif ( is_single() ) : ?><?php echo trim(wp_title('', false)); ?>
    <?php elseif ( is_category() ) : ?><?php echo trim(wp_title('', false)); ?> category <?php echo $paged; ?>
    <?php elseif ( is_author() ) : ?>Author Archive : <?php echo trim(wp_title('', false)); ?> <?php echo $paged; ?>
    <?php elseif ( is_archive() ) : ?>Archive : <?php echo trim(wp_title('', false)); ?> <?php echo $paged; ?>
    <?php elseif ( is_paged() ) : ?><?php bloginfo('name'); ?> <?php echo $paged; ?>
    <?php else : ?>
    <?php echo trim(wp_title('', false)); ?> — <?php bloginfo('name'); ?>
    <?php endif; ?>
    </title>
  • Serve Category names in h2 : Category names in category pages is invaluable, as they are related to the content. 分類名稱為h2 :分類名稱分類中的頁面是非常寶貴的,因為它們是相關的內容。 Use h2 tag to emphasize the category name.使用H2標記強調類別名稱。
  • Replace other h2 : Replace other instances of h2, where it does not make sense. 更換其他氫氣 :替換H2的其他情況,在那裡沒有意義。 For example, the Comments heading is usually placed in h2/h3, but it does not merit such an important position.例如,評論的標題通常是放置在h2/h3,但不值得如此重要的地位。 Change it to something more sensible, like h4/h5.它更改為更明智的,像h4/h5。
  • Use the footer's real estate : Footer is usually the last part crawled by the search engine. 使用頁腳的房地產 :頁腳通常是最後一部分抓取搜索引擎。 To make a lasting impression (要深刻的印象( ;) ), include a very short description of your blog in the footer(see this blog's footer). ),包括一個非常簡短說明您的博客在頁腳(見本博客的頁腳)。

That was a long list, but trust me – it is worth the effort.這是一場漫長的名單,但相信我-這是值得的。 Hope you had a great time reading this!希望你們有一個偉大的時間閱讀這個!

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§ Comments §評論
  • Michael says: 邁克爾 說:

    The idea of using h1 tags for your blog posts is absolutely brilliant and I haven't heard that ever before.這個想法H1標記的使用為您的博客文章是絕對精彩,我還沒有聽說是前所未有的。 It makes perfect sense though, search engines would obviously put more weight on information that seems to be more important (hence h1 being “1″ and h2 being “2″).很滿意,不過,搜索引擎會投入更多的重量很明顯的信息,這似乎是更重要的(因此上半年“1”和H2是“2”)。

  • Sumesh says: Sumesh 說:

    @Michael: Thanks, and that is the way I have done it too. @邁克爾:謝謝,那就是這樣,我就這麼做了。 H1 for titles is ludicrous, atleast on the post pages.上半年的標題是可笑,atleast文章網頁上。

  • Haris says: 哈里斯 說:

    Great tips.偉大的秘訣。 I'm always looking for SEO tips.我一直在尋找搜索引擎優化技巧。 And thanks a lot for the title format code.並感謝很多的冠軍格式代碼。

  • Sumesh says: Sumesh 說:

    @Haris: Thanks, and no prob @哈里斯:謝謝,沒有概率 :Ḏ If you have any problem with any of these steps, feel free to ask.如果您有任何問題,與任何這些步驟,可隨時提出。

  • Ravi says: 拉維 說:

    These are some great SEO tips I havent heard before.這些都是一些偉大的搜索引擎優化技巧餘havent聽說過。

    And to think, just earlier this week, I finally learned how to tinker with CSS files to do things like change the header appearance…now I can do it and have it be SEO-optimized at the same time!並認為,只要本星期早些時候,我終於學會了如何修補與CSS文件做了諸如更改頁眉的外觀...現在我可以做到這一點,並且它是搜索引擎優化,優化的同時!

    Thanks a million!謝謝1萬!

  • Sumesh says: Sumesh 說:

    @Ravi: Thanks for the compliments. @拉維:感謝您的敬意。 Hope you find this useful and optimize your blog well.希望對您有所助益和優化您的博客好。

  • Linu says: Linu 說:

    Very Importants SEO Tips.非常Importants搜索引擎優化技巧。

    I use “All in ONE SEO Package” plugin.我使用“所有在一個搜索引擎優化包”插件。 Where I can customize Title, Keyword and Description Tags of each post individually.在那裡我可以自定義標題,關鍵字和描述標籤單獨的每一個職位。

  • Sumesh says: Sumesh 說:

    @Linu: Thanks. @ Linu:謝謝。 Btw, All in One SEO can help, but use it for title only – don't waste your time on the others, they are not valued by search engines anymore. Btw,所有在一個搜索引擎優化可以幫助,但使用它的標題只是-不要浪費你的時間在其他人,他們不重視的搜索引擎了。

  • Karthik says: Karthik 說:

    Not to sound rude, but having more than 1 h1 tag on the index page does not make for good SEO IMHO.不健全的粗魯,但是,在超過1 h1標籤的索引頁不會成為很好的搜索引擎優化恕我直言。

  • Sumesh says: Sumesh 說:

    @Karthik: Ah, I should have perfected my own blog before doling out advice @ Karthik:啊,我應該完善自己的博客之前,少量發放意見 ;) But seriously, this theme was built before I learned SEO, and it shows!但嚴重的是,這個主題是我學到前建成的搜索引擎優化,顯示! h1 for description is what I am looking at, in my next theme rebuild.上半年的描述是我在看,在我的下一個主題重建。 That's most sensible, since my tagline is sharp.這是最明智的,因為我的口號是尖銳的。

    And btw, I hope you like my advice of using h1 for post titles in single pages – I said it specifically because I knew otherwise this problem would crop up.和btw,我希望你喜歡我的意見,利用上半年的職位名稱,在單頁-我說特別,因為我知道,否則這一問題的出現。

    Edit(Feb 28 2007) : Just found out that redesign of DailyBlogTips.com uses h1 for post-titles even on index. 編輯(2007年2月28日):剛才發現,使用重新設計DailyBlogTips.com上半年的職位名稱甚至指數。 Daniel(author) is an SEO expert, and I am sure he would not have done it if it weren't useful.丹尼爾(作者)是一個搜索引擎優化專家,我相信他不會做,如果它是沒有用處。 Guess I win, Karthik猜猜我贏,Karthik ;)

  • Linu says: Linu 說:

    Do a search for 'Tech Blog' in Google.做搜索'技術博客'在谷歌。 Look at the search result.看看搜索結果。 After the Title, The first sentence is from that site's Meta Description Tag.標題後,第一句是從該網站的meta描述標籤。 Description and Keywords tags are also very very important.描述和關鍵字標籤也非常非常重要的。

  • Sumesh says: Sumesh 說:

    @Linu: Sure, Google and other search engines pull in the description from meta description tags. @ Linu:當然,谷歌和其他搜索引擎拉在描述來自Meta描述標籤。 However, that does not mean that it carries importance.但是,這並不意味著它攜帶的重要性。 All of SEO experts agree that while Google doesn't give a damn about those old system of meta, Yahoo values them – which is why I use description tags too.所有的搜索引擎優化專家一致認為,儘管谷歌並沒有說明對那些該死的舊體制的元,其中雅虎的價值-這就是為什麼我使用描述標籤了。

    You really should update your SEO knowledge – your current knowledge is from 4-5 years ago.你真的應該更新您的SEO知識-你現有的知識是從4-5年前。 Modern SEO places a lot of importance on user interactivity, semantic markup etc.現代搜索引擎優化的地方很多重要用戶的交互性,語義標記等

  • Karthik says: Karthik 說:

    Please go to請去 http://www.webmasterworld.com/google/3134380.htm http://www.webmasterworld.com/google/3134380.htm and scroll down to read two of tedster's replies.向下滾動到閱讀的兩個tedster的答复。 For the record, tedster is the moderator there.為了記錄在案,tedster是主持人那裡。

    Also,也, http://www.cornwallseo.com/search/index.php/2007/02/16/secrets-of-the-h1-tag-revealed/ http://www.cornwallseo.com/search/index.php/2007/02/16/secrets-of-the-h1-tag-revealed/ where the author seems to support your opinion, but accepts in the comments that its dependent on the template and not on the core code and that he was perhaps mistaken.如作者似乎支持你的意見,但同意在評論中,它依賴於模板而不是在核心代碼,他也許錯了。

    And, please do take the time to run your blog or the DailyBlogTips blog through此外,請花時間來運行您的博客或DailyBlogTips博客通過 http://www.websitegrader.com http://www.websitegrader.com

    Lastly, its never good to form an opinion based on a single person's perspective.最後,它沒有形成良好的意見的基礎上,一個人的觀點。 Nobody is an expert, and Daniel could just as well have missed the point.沒有人是一個專家,而丹尼爾也完全可以忽視了這一點。 I could well be wrong here for all you know, but to the best of my knowledge, its *not* good SEO practice to have more than one h1 tag in a page.本人很可能是錯這裡你知道,但我最好的知識,它的*不*好的搜索引擎優化的做法有一個以上的h1標籤的頁面。 You run the risk of getting penalized for “trying to game Google”.您運行的風險得到懲罰“,試圖遊戲谷歌”。 You and I may know that's not true and you were just trying to add some more value to the page, but Google needn't necessarily hear you out.你和我也知道,這不是事實,而你只是想補充一些更多的價值網頁,但谷歌並不一定聽你。

    When I'm given a choice between two controversial sides, I tend to take the safer side.當我有一個選擇,雙方之間的兩個有爭議的,我傾向於採取更安全的一邊。 Especially when a guy like Chris Pearson thinks that there shouldn't be more than one h1 tag (He designed the theme I'm using and he's one of the best WP theme designers and particularly known for his SEO oriented designs).特別是當一個男人想克里斯皮爾遜認為,不應該有一個以上的h1標籤(他設計的主題,我用他的一個最好的可濕性粉劑主題,特別是著名的設計師和他的搜索引擎優化為導向的設計)。

    The bottomline is that I tried to voice my opinion, you did yours.底線是,我想提出我的意見,你沒有你的。 Honestly, I don't think anyone “won” here.老實說,我不認為任何人“榮獲”這裡。

    Either way, good luck!無論哪種方式,祝你好運!

  • Sumesh says: Sumesh 說:

    @Karthik: Hmm…I agree that you have got the point. @ Karthik:嗯...我同意你找到了這一點。 And now I realize Daniel maybe running the risk too.現在我知道丹尼爾可能運行的風險太大。 And yes, I did read about Chris P's stuff sometime back, which got me excited about SEO.是的,我也讀到克里斯P的某個時候回來的東西,這讓我興奮搜索引擎優化。 And he's the reason why I use H1 for description (also what I said in my previous reply above) too.他的,所以我用上半年的描述(亦是我在先前的答复段)也。

    And I switched to H2 when you alerted me – I owe you one.我改用氫氣當你提醒我-我欠你的。 And, since you feel like it is not “winning”, I don't feel like that either.而且,由於你覺得這不是“打贏”,我不喜歡這個。

    Now this is a real dodge fight現在這是一個真正的道奇鬥爭 ;) (thanks for those links too) (感謝這些鏈接太)

  • Karthik says: Karthik 說:

    Sure, np, glad you took it well, and you perhaps did the right thing, no point taking the risk to send Google a wrong signal!當然,國民黨,很高興你把它好,你也許沒有正確的事,沒有一點冒險谷歌發出了錯誤的信號!

    No hard feelings!沒有硬的感覺! :)

  • karthik says: karthik 說:

    hey i am new to blog world so please help me嘿,我新的博客世界,請幫助我
    will copying and pasting content from one website to my own blog blacklist it from the search engines as told here將複製並粘貼內容從一個網站到我的博客黑名單它從搜索引擎作為在這裡說,

  • Sumesh says: Sumesh 說:

    @Karthik: Yes, copy-pasting content will blacklist your blog from search engines, and people will also hate it. @ Karthik:是的,複製粘貼的內容將列入黑名單,從您的博客搜索引擎,人們會討厭它。 I suggest you write original articles, even if it is 1 per week (because as a reader, I'd rather have 1 original post rather than 10 duplicate posts).我建議你寫的原創文章,即使是每星期1(因為作為一個讀者,我寧願一原來的職位,而不是重複10個)。 And do not believe in the myth created by probloggers that not posting for some days will make your readership fall.不相信神話創造probloggers,不張貼數天將讓您的讀者下降。 It is more about quality than quantity, for new bloggers.這是有關質量比數量,新的博客。

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