Subscribe to RSS feed订阅RSS提要 or或 follow me跟我来 on Twitter? Twitter的?
Every blogger has heard of the term SEO.每个Blogger已经听说过这个词搜索引擎优化。 SEO blog category is among the fastest growing – you have to look no further than the number of authority blogs that cover the topic extensively. SEO博客类是增长最快的-你要看一看权威博客数量,涵盖广泛的议题。 Having some SEO knowledge is essential for every blogger to improve his luck with search engines.有一些搜索引擎优化知识是每一个blogger,以改善搜索引擎,他的运气。 More organic traffic is important for blogs, especially those monetized by pay-per-click schemes.更有机的交通是非常重要的博客,特别是由货币支付每次点击的计划。
SEO has two sides – things you do to your blog theme, and things you observe while writing(which are rather difficult to change, when there are several posts).搜索引擎优化有两个方面-那些你到您的博客的主题,你看到的东西,而写(这是比较难以改变,当有几个职位)。 Things to observe while writing are rather tedious, like checking the keyword density, duplicate content, optimizing titles etc. On the other hand, things to do on your theme are easier, and they need to be done only once(unlike while writing).观察事物,而写作是相当乏味像关键字密度检查,重复的内容,优化另一方面标题等,要做的事情在你的主题更容易,他们需要做的只有一次(不像在写)。 Below, you will find some easy tips to improve your blog's SEO, by meddling with your theme files(this post assumes that you have a basic understanding of the WordPress templating system, else refer to下面,你会发现一些简单的技巧,提高您博客的搜索引擎优化,与你的主题文件插手(这个职位假定您有一个模板系统WordPress的基本的了解,否则指 help files帮助文件 ). )。
- Optimize your titles : The title is the single most important tag in your page. 优化您的标题 :标题是一个最重要的网页的标签。 Make sure that you use them wisely.确保您明智地使用它们。 WordPress uses the same sentence for heading and title tags. WordPress使用的标题和标题标记相同的句子。 For better appeal to search engine traffic, use为了更好地吸引搜索引擎的流量,使用 All In One SEO所有在一个搜索引擎优化 plugin to rewrite your titles, such that the title is eye-catching.插件重写您的图书,这样的标题是醒目。
- Optimize your headers : The post-title tag (usually
<h2>) is important. 优化您的标题 :后的标题标记(通常<h2>是重要的。 Make sure that you put keywords in your header.请确保你把你的头关键字。 Also, change the header tag toh1in single pages (this is debated).另外,更改标题标签中(本单页h1进行辩论)。 - Change your blog title : Most themes use
h1for blog titles, while relegating post titles toh2. 更改您的博客标题 :大多数的主题使用的博客标题h1,同时将职衔,以h2。 From an SEO view, this is suicidal.从搜索引擎优化认为,这是自杀。You should put your most important header in
h1.你应该在h1您最重要的头。Now, ask yourselves: is your blog title more important than your post title?现在,问自己:是您的博客的标题超过您的文章标题很重要? No. So, make sure that you use
h3/h4tag for header.第因此,请确保您使用的头h3/h4标签。 Changing the tag is easy – just replace the tags in the theme files.更改标记很容易-只需更换主题文件的标签。 Open upstyle.cssand replace theh1withh3/h4(you are on your own with this, so do this only if you really know what you're doing).打开style.css,并取代与h3/h4的h1(您是在你自己的这一点,所以才这样做,如果你真的知道自己在做什么)。ADVERTISEMENT 广告 - Use h4/h5 tags : Use h4/h5 tags as sub-headings, and use them to demarcate the different parts of your post. 使用h4/h5关键字 :使用h4/h5标签,小标题,并利用它们来划定,您的帖子的不同部分。 Use CSS to beautify them.使用CSS来美化他们。
- Change the sidebar headings : Most themes use
h2for sidebar headings. 更改侧边栏标题 :大多数主题的使用补充工具栏标题为h2。 This is another of those weak-points of the default templating system.这是那些弱的模板系统默认的另一点。 Change the sidebar headings toh4/h5.更改补充工具栏标题来h4/h5If you use widgeting system, this is a bit complicated.如果您使用widgeting制度,这是一个有点复杂。 You may have to use
functions.phpto overwrite the default widget system.您可能必须使用functions.php覆盖系统默认的部件。 - Modify title format : The default title format for WordPress is Blog name ? 修改标题格式 :标题为WordPress默认格式是博客名字? Post name . 邮政的名称 。 Modify this to Post name ?这是修改后的名字? Blog name for better results. 博客名称更好的结果。 Replace your title tag with this code(this is what I use):替换这个代码您的标题标记(这是我使用):
<title>
<?php if ( is_paged() ) : ?><?php $paged = '— Page '.$paged; ?><?php endif; ?>
<?php if ( is_404() ) : ?>Page Not Found — <?php bloginfo('name'); ?>
<?php elseif ( is_home() && !is_paged() ) : ?><?php bloginfo('name'); ?>
<?php elseif ( is_search() ) : ?>Search Result : <?php echo wp_specialchars(stripslashes($_GET['s']), true); ?> <?php echo $paged; ?>
<?php elseif ( is_attachment() ) : ?>Attachment : <?php echo trim(wp_title('—', false)); ?>
<?php elseif ( is_single() ) : ?><?php echo trim(wp_title('', false)); ?>
<?php elseif ( is_category() ) : ?><?php echo trim(wp_title('', false)); ?> category <?php echo $paged; ?>
<?php elseif ( is_author() ) : ?>Author Archive : <?php echo trim(wp_title('', false)); ?> <?php echo $paged; ?>
<?php elseif ( is_archive() ) : ?>Archive : <?php echo trim(wp_title('', false)); ?> <?php echo $paged; ?>
<?php elseif ( is_paged() ) : ?><?php bloginfo('name'); ?> <?php echo $paged; ?>
<?php else : ?>
<?php echo trim(wp_title('', false)); ?> — <?php bloginfo('name'); ?>
<?php endif; ?>
</title> - Serve Category names in
h2: Category names in category pages is invaluable, as they are related to the content. 服务于h2分类名称 :网页分类中的类别名称是非常宝贵的,因为它们是相关的内容。 Use h2 tag to emphasize the category name.使用H2标记强调类别名称。 - Replace other h2 : Replace other instances of h2, where it does not make sense. 更换其他氢气 :替换H2的其他情况,在那里没有意义。 For example, the Comments heading is usually placed in h2/h3, but it does not merit such an important position.例如,评论的标题通常是放置在h2/h3,但不值得如此重要的地位。 Change it to something more sensible, like h4/h5.它更改为更明智的像h4/h5。
- Use the footer's real estate : Footer is usually the last part crawled by the search engine. 使用页脚的房地产 :页脚通常是最后一部分的搜索引擎抓取。 To make a lasting impression (要深刻的印象(
), include a very short description of your blog in the footer(see this blog's footer). ),包括您在页脚博客很短的说明(见本博客的页脚)。
That was a long list, but trust me – it is worth the effort.这是一场漫长的名单,但相信我-这是值得的。 Hope you had a great time reading this!希望你们有一个伟大的时间阅读这个!
Related reading相关阅读
- Why new blogs should not display ads新的博客为什么不显示广告
- Greasemonkey script to improve Twitter functionality Greasemonkey脚本Twitter的功能,以改善
- 23 Firefox optimization/power tips and shortcuts 23 Firefox的优化/权力的技巧和捷径
- I've switched to Ubuntu Linux – post your tips here我已经转向Ubuntu Linux操作系统-在这里发表您的秘诀
The idea of using h1 tags for your blog posts is absolutely brilliant and I haven't heard that ever before.使用你的博客文章H1标记的想法是绝对精彩,我还没有听说是前所未有的。 It makes perfect sense though, search engines would obviously put more weight on information that seems to be more important (hence h1 being “1″ and h2 being “2″).很满意,不过,搜索引擎显然把信息更重,这似乎是更重要的(因此上半年“1”和H2是“2”)。
@Michael: Thanks, and that is the way I have done it too. @迈克尔:谢谢,这是我做了过于方式。 H1 for titles is ludicrous, atleast on the post pages.为标题H1是可笑的,就在文章网页atleast。
Great tips.伟大的秘诀。 I'm always looking for SEO tips.我一直在寻找搜索引擎优化技巧。 And thanks a lot for the title format code.并感谢很多的冠军格式代码。
@Haris: Thanks, and no prob @哈里斯:谢谢,没有概率
If you have any problem with any of these steps, feel free to ask.如果您有任何这些步骤有任何问题,请随时提出。
These are some great SEO tips I havent heard before.这些都是一些伟大的搜索引擎优化余havent听说过提示。
And to think, just earlier this week, I finally learned how to tinker with CSS files to do things like change the header appearance…now I can do it and have it be SEO-optimized at the same time!并认为,只要本星期早些时候,我终于学会了如何修补与CSS文件,不喜欢的事情改变头的外观...现在我可以做到这一点,并且它是搜索引擎优化,同时优化!
Thanks a million!谢谢1万!
@Ravi: Thanks for the compliments. @拉维:为感谢致意。 Hope you find this useful and optimize your blog well.希望对您有所助益和优化您的博客好。
Very Importants SEO Tips.非常Importants搜索引擎优化技巧。
I use “All in ONE SEO Package” plugin.我使用“搜索引擎优化包在一个”插件所有。 Where I can customize Title, Keyword and Description Tags of each post individually.在那里我可以自定义标题,关键字和描述每个帖子的标签个别。
@Linu: Thanks. @ Linu:谢谢。 Btw, All in One SEO can help, but use it for title only – don't waste your time on the others, they are not valued by search engines anymore. Btw所有在一个搜索引擎优化,可以帮助,但使用的名称,只是-不要浪费别人的时间上,他们不被搜索引擎重视了。
Not to sound rude, but having more than 1 h1 tag on the index page does not make for good SEO IMHO.不健全的粗鲁,但经该指数超过10页h1标签并没有想好的SEO恕我直言。
@Karthik: Ah, I should have perfected my own blog before doling out advice @ Karthik:啊,我应该有完善的意见之前进行量化给我自己的博客
But seriously, this theme was built before I learned SEO, and it shows!但严重的是,这个主题是我学到前建成的搜索引擎优化,显示! h1 for description is what I am looking at, in my next theme rebuild.上半年的描述是我在看,在我的下一个主题重建。 That's most sensible, since my tagline is sharp.这是最明智的,因为我的口号是尖锐的。
And btw, I hope you like my advice of using h1 for post titles in single pages – I said it specifically because I knew otherwise this problem would crop up.和btw,我希望像我在使用单页的职位名称,上半年建议你-我说特别,因为我知道,否则这一问题的出现。
Edit(Feb 28 2007) : Just found out that redesign of DailyBlogTips.com uses h1 for post-titles even on index. 编辑(2007年2月28日):刚刚发现的DailyBlogTips.com后重新使用的H1 -相近甚至指数。 Daniel(author) is an SEO expert, and I am sure he would not have done it if it weren't useful.丹尼尔(作者)是一个搜索引擎优化专家,我相信他不会做,如果它是没有用处。 Guess I win, Karthik猜猜我赢,Karthik
Do a search for 'Tech Blog' in Google.做一个'搜索技术博客'在谷歌。 Look at the search result.看看搜索结果。 After the Title, The first sentence is from that site's Meta Description Tag.标题后,第一句是从该网站的meta描述标签。 Description and Keywords tags are also very very important.描述和关键字标签也非常非常重要的。
@Linu: Sure, Google and other search engines pull in the description from meta description tags. @ Linu:当然,谷歌和其他搜索引擎在从拉元描述标签说明。 However, that does not mean that it carries importance.但是,这并不意味着它携带的重要性。 All of SEO experts agree that while Google doesn't give a damn about those old system of meta, Yahoo values them – which is why I use description tags too. SEO专家都同意,尽管谷歌没有提供关于这些旧体制的元该死的,其中雅虎的价值-这就是为什么我使用描述标签了。
You really should update your SEO knowledge – your current knowledge is from 4-5 years ago.你真的应该更新您的SEO知识-您当前的知识,4-5年前的。 Modern SEO places a lot of importance on user interactivity, semantic markup etc.现代搜索引擎优化的地方了关于大量用户交互的重要性,语义标记等
Please go to请去 http://www.webmasterworld.com/google/3134380.htm http://www.webmasterworld.com/google/3134380.htm and scroll down to read two of tedster's replies.向下滚动到阅读tedster的答复2。 For the record, tedster is the moderator there.为了记录在案,tedster是主持人那里。
Also,也, http://www.cornwallseo.com/search/index.php/2007/02/16/secrets-of-the-h1-tag-revealed/ http://www.cornwallseo.com/search/index.php/2007/02/16/secrets-of-the-h1-tag-revealed/ where the author seems to support your opinion, but accepts in the comments that its dependent on the template and not on the core code and that he was perhaps mistaken.如作者似乎支持你的意见,但在评论中承认,它的模板和核心代码不依赖,他或许错了。
And, please do take the time to run your blog or the DailyBlogTips blog through此外,请花时间来运行您的博客或DailyBlogTips博客通过 http://www.websitegrader.com http://www.websitegrader.com
Lastly, its never good to form an opinion based on a single person's perspective.最后,它从来不是件好事,形成在一个人的观点为基础的意见。 Nobody is an expert, and Daniel could just as well have missed the point.没有人是一个专家,而丹尼尔也完全可以忽视了这一点。 I could well be wrong here for all you know, but to the best of my knowledge, its *not* good SEO practice to have more than one h1 tag in a page.本人很可能是错这里你知道,但据我所知,它的*不*好的搜索引擎优化的做法在页面中有一个以上的h1标签。 You run the risk of getting penalized for “trying to game Google”.您运行,而且不会因“企图游戏处罚的风险谷歌”。 You and I may know that's not true and you were just trying to add some more value to the page, but Google needn't necessarily hear you out.你和我也知道,这不是事实,而你只是想补充一些更多的价值网页,但谷歌并不一定听你。
When I'm given a choice between two controversial sides, I tend to take the safer side.当我给两个有争议的双方选择,我倾向于采取更安全的一边。 Especially when a guy like Chris Pearson thinks that there shouldn't be more than one h1 tag (He designed the theme I'm using and he's one of the best WP theme designers and particularly known for his SEO oriented designs).特别是当像克里斯皮尔逊家伙认为,不应该有一个以上的h1标签(他设计的主题,我用他的一个最好的可湿性粉剂主题的设计师,特别是对他的搜索引擎优化为导向的设计已知)。
The bottomline is that I tried to voice my opinion, you did yours.底线是,我想提出我的意见,你没有你的。 Honestly, I don't think anyone “won” here.老实说,我不认为任何人“荣获”这里。
Either way, good luck!无论哪种方式,祝你好运!
@Karthik: Hmm…I agree that you have got the point. @ Karthik:嗯...我同意你找到了这一点。 And now I realize Daniel maybe running the risk too.现在我知道丹尼尔可能运行的风险太大。 And yes, I did read about Chris P's stuff sometime back, which got me excited about SEO.是的,我也读到克里斯P的某个时候回来的东西,这让我兴奋搜索引擎优化。 And he's the reason why I use H1 for description (also what I said in my previous reply above) too.而他是我之所以使用说明上半年(亦是我在先前的答复段)也。
And I switched to H2 when you alerted me – I owe you one.我改用氢气当你提醒我-我欠你的。 And, since you feel like it is not “winning”, I don't feel like that either.而且,由于你喜欢的感觉是“打赢”,我不喜欢这个。
Now this is a real dodge fight现在这是一个真正的道奇斗争
(thanks for those links too)这些链接(感谢太)
Sure, np, glad you took it well, and you perhaps did the right thing, no point taking the risk to send Google a wrong signal!当然,国民党,很高兴你把它好,你也许没有正确的事,没有一点冒险谷歌发出了错误的信号!
No hard feelings!没有硬的感觉!
hey i am new to blog world so please help me嘿,我新的博客世界,请帮助我
will copying and pasting content from one website to my own blog blacklist it from the search engines as told here将复制并粘贴从一个网站的内容我自己的博客黑名单的搜索引擎它告诉这里
@Karthik: Yes, copy-pasting content will blacklist your blog from search engines, and people will also hate it. @ Karthik:是的,复制粘贴内容从搜索引擎黑名单您的博客,人们也恨它。 I suggest you write original articles, even if it is 1 per week (because as a reader, I'd rather have 1 original post rather than 10 duplicate posts).我建议你写的原创文章,即使是每周一(因为作为一个读者,我宁愿一原来的职位,而不是重复10个)。 And do not believe in the myth created by probloggers that not posting for some days will make your readership fall.不相信在probloggers不是数天发布将让您的读者下降造成的神话。 It is more about quality than quantity, for new bloggers.这是有关质量而不是数量多,新的博客。