Why AdSense for Feeds isn’t poor in targeting (#)
When I read a post on Mashable about mismatched contextual advertisements in AdSense for Feeds, my first thought was “I should turn off AdSense for all my feeds”.
Upon closer inspection, I realised that the title is worded cleverly, but the post reveals it all. AdSense serves ads based on keywords and phrases analyzed on-page by its bot. Being a machine, it has problems in accuracy if a blog veers off topic occasionally. This is the case with AdSense for websites too.
Mashable’s claims hinge on mismatched ad on a single post (which was not part of Mashable’s regular topics). However, if you run a personal blog or something else whose readers are highly sensitive, you might want to turn off AdSense for feeds. There is nothing more to turn readers off like a mismatched ad in feeds (to which many may have subscribed in hopes of ad-free content).
Contextual advertising will not succeed easily in any case - readers are just not friendly to ads in feeds, just like they are not towards ads on social networking sites or YouTube.